Edited and Proofed the content and structure for Andrea Lee's CD - 'How to Measure What Matters.'
Metrics is a boring word for a very exciting thing...watching your business grow!
Put simply, metrics is tracking your numbers (sales, leads, promotions, etc) so you can truly see what is going on in your business.
If you have ever experienced a day of excitement when your first passive product hit the market And, wow, sales started rolling in... you'll be just as much of a metrics-addict as me!
Measuring success is definitely one of my favorite gleeful guilty pleasures as a business owner… I hope you have one too, and no I don't just mean the ice cream you had for lunch.
Now, the 'numbers' may not be the most exciting aspect of your day-to-day business activities, but what if measuring could be the catalyst that moves your business to the next level?
Let's say to six or seven figures? Would this be good enough incentive to pull out the 'virtual' measuring stick? Listening to your numbers will point the way to what you must do next in terms of making more money in less time.
What can you learn from metrics?
· Tracking metrics tells you how well you are doing from week to week.
It helps you measure the things it's most important to measure, which we will get into later in this program.
· You will immediately see when your measurements 'spike' or 'tumble.'
This means you know precisely what you should keep doing, and what you should stop doing.
· Your own Metrics Worksheet can act as an EKG for your business.
It will tell you if your business pulse goes flat-line, fast. Obviously flat-line is not a desirable state for us or for our businesses, and the more quickly you can respond when things are 'slow,' the better chances you have for a healthy business. (Simply keep an eye on whether your metrics change. In all cases, if they aren't moving somehow, things are not as they should be.)
· A great Metrics Spreadsheet also sharpens your focus.
Would you be better off adding new income streams to your product funnel? Could your existing streams be doing higher volume?
Although there are many more deductions you yourself can make when it comes to your Metrics, be aware that the process of tracking your metrics is a clever and elegant management tool.



